How To Promote a Concert

How to promote your concert and music online

2008-06-20T03:27:00.000-07:00

Learning how to promote your concert or music is one of the most challenging things that an aspiring artists can do. Playing a musical instrument, in fact, is comparatively easy. That is because there are so many people out there trying to promote music.

All of them put in a lot of effort to it. Promoting a concert or music is, for some, a full-time endeavor. If you can get the backing of a major label, you can have a team there, 24 hours a day, promoting your music. If you can't, you have to improvise. Being an independent band leader can be tough.

Usually, learning how to promote your music starts with learning how to schmooze people. If you can't get a local following, you certainly aren't going to get a national one. You need to be able to talk to club bookers, get to know owners and musicians by name, make allegiances with other bands that play similar sounds, and in general do everything you can to increase local exposure.

A lot of people put most of their effort into promoting music online, but it isn't a good first step. First you need to be discovered locally before anyone will pay attention to on the national scene.
After you start to make a little bit of splash, however, online music promotion can make a lot of sense. Ask anyone with a fair amount of success in the industry how to promote your music, and one of the first things they will mention is the Internet.

Having a band website is crucial. Having a good name is crucial as well. Once you have a few hundred fans online, all linking to the website of your band, you will get good Google page ranking. If you have a good name – one that is creative, funny, and unlike most of the other music names out there – people will be able to find you easily.

Of course, online or off-line, how to promote your music is about networking more than anything else. The more music services, band websites, blogs, and other places that list you, the better. Basically, you want as many people as possible to run into you. If you do very well at a club, try to get a gig listed as the house band. If you're coming to a particular city on tour, try to get a writeup in the local paper. Talent is half of it, exposure is the other half. Neglect one half, and the music project will fail.

Learn how to promote your concert the right way at The Complete Concert Promoters Guide

Promoting a concert with Myspace and Facebook

2008-05-26T03:48:00.000-07:00

Promoting a concert can be a tricky business, but can be carried out largely online these days. I would recommend you use this as just one tactic though, combined with more traditional ways.

MySpace is good particularly if you have a big list of friends already. Bear in mind that they need to live close enough to your event to be able to make it on the night though. Send out regular broadcasts and keep you blog updated with news about the concert.

Facebook has the advantage of groups being built up by location, so you can search for these and promote to them.

I would suggest making a video to promote your event, maybe a song or performance just for online. You can then post this on YouTube and Helloworld as well as the other video networks.

Helloworld has the added advantage that you can broadcast your concert live - so people all aruond the world can view it (they don't need any software or downloads at all their end) and you can even charge pay per view if it is a charity event for example.

If you have any doubts (or even if you don't!) about promoting your concert I can highly recommend The Complete Concert Promoters Guide - it is very cheap and has all the information you need to make your event a success. Check it out now by clicking here

How to promote a concert

2008-05-09T06:53:00.000-07:00

CLICK ABOVE TO GET AN EASY STEP BY STEP GUIDE TO SUCCESS FOR YOUR CONCERT

Have you been kind enough to offer your help but now are struggling to know just how to promote a concert?

It’s not that difficult once you apply yourself to the task and really, everything is just common sense. It’s just that you haven’t had to consider it before!

Firstly, time and timing is very important.

Treble check the date of the concert so that there’s no confusion there. (It has happened) Then make sure that any publicity is printed and ready to be displayed in plenty of time. This allows for hold-ups at printers, weekends, bank holidays etc.

You want a good return on ticket sales so don’t leave publicising the event till the last minute. Things like” book now to avoid disappointment” and “when they’re gone they’re gone” are good stock phrases to use.

The design of any posters, flyers or leaflets that you create is vitally important. They have to meet the A.I.D.A criteria. Not sure what that is?

A=attention
I=interest
D=desire
A=action

Basically, the design needs to be good enough/bright enough/unusual enough to attract everyone’s attention. But especially the attention of your target audience.

Some research into what’s grabbing that particular age group’s attention would be a good idea when it comes to promoting a concert.

There should definitely be something of interest in the flyer etc too. Not just a blatant advert. Add some interesting fact, an anniversary of something, the fact that this is a return by popular demand or similar.

Then you’ve got to make the audience want to come – the concert’s got to be unmissable. Why? Use your imagination because people act on their desire.

Finally, if all the above works, then your audience will decide to come because all that’s left for them to do is take action!

Be sure to get this promotional literature everywhere that the potential audience will see it, including the venue itself.

If you or some helpful volunteers are putting flyers out yourselves, it’s best to stick them at around eye level for maximum effect.

Get them in local shops, libraries, shop & café noticeboards, colleges, schools( if that’s the relevant age group), Uni’s, local government halls, council offices, village halls, supermarket & mall boards.

Like I say, any where and everywhere.

Obviously get a good deal on your printing costs if you’re really going for it & don’t worry if you sometimes have to compromise on quality as a ‘rough’ effect for some publicity flyers can have a good unusual effect.

I could go on as there are lots of angles to look at & this has just been a taster on how to promote a concert. But I hope it helps.

How to Promote a Concert

2008-04-02T00:57:00.000-07:00

For all the information you could ever want about promoting a concert click the banner above.

You need to do it right becasue it's easy to blow your budget on things that don't work.